How it all began: two girls once met in Siegerland and spent their childhood designing imaginative magazines with current fashion trends and outfitting their cuddly toys with exquisite clothes.

Years later, Johanne and Judith met again in the big city and decided to make their dream of a fashion label a reality: "noni" - the common secret word for "beautiful" in childhood - was to become the name and guiding principle of their project.

At noni, we can now look back on a long history that is far from over: started with urban everyday fashion in a small studio, the label has specialized in wedding dresses since 2007. To date, over 250 noni wedding dresses have been designed, several kilometers of fabric used and 25 apprentices trained as seamstresses.

Since 2014, the noni showroom for personal appointments and the in-house workshop have been located in the inspiring creative district of Cologne-Ehrenfeld.

For brides-to-be who do not have the opportunity to travel to Cologne for wedding dress advice, our webshop has been available since 2013. Every day we send out an average of 50 shipments of noni dresses and multi-piece sets as well as accessories, jewelry and shoes from selected labels. Optionally, we offer you a comprehensive online offer with video chats to give you professional advice even from a distance.

After intensive challenges on the market such as the Corona crisis and an internal restructuring, we have been starting up again since 2022 as noni Mode GmbH with Sanna Lindström GmbH as a strong partner behind us and Katharina Heuser as the new managing director in order to continue to offer brides-to-be modern and stylish bridal fashion.

noni wedding dresses are designed in Cologne and professionally manufactured with love and care in our workshop and an exclusive factory in Europe. Currently, over 30 nonis work in the workshop, showroom, shipping and marketing and support you in your search for the perfect wedding dress.

If you would rather try on noni in a bridal shop near you, you now also have the opportunity to discover our looks in selected studios in Germany, Austria, Switzerland, the Netherlands and Belgium. You can find an overview of all our noni resellers here.

Innovative and sustainable concepts have also been added locally in Cologne, such as the noni bridal outlet for dresses and shoes and noni Pre-Loved for second-hand wedding dresses.

We have never lost sight of our passion for craftsmanship and our love for our customers: what continues to motivate and inspire us is the intensive and warm contact with our noni brides, of whom we have been able to make over 10,000 happy over the years, both online and offline.